BY Nicole Krawcke
“The right call any time of year” is the perfect slogan for Asheville, North Carolina-based Four Seasons Plumbing. The company was founded in 2006 by husband and wife team, Max Rose and Rachel Rose, thanks to a monetary gift from Max Rose’s grandmother. The couple used the money to purchase a work van and got right to work.
“We started Four Seasons with the idea of creating a plumbing company where people who are driven to improve their lives and the lives of others can come together and advance their knowledge and career,” Max Rose says. “We decided to name the company Four Seasons because it fits with our beautiful area.”
Max Rose got his start in the plumbing industry in Colorado, maintaining a 4.0 GPA while attending three years of trade school at Red Rock Community College. In 2002, he pursued a plumbing apprenticeship at Colorado State with Kelly Vowel. Two years later, Rose received his Colorado state residential plumbing license. Shortly after, he earned several certifications in North Carolina, including a P1 unlimited plumbing license and a North Carolina state license. Rachel Rose has a background in office management and customer service that has served the business well, as she manages the call center and office.
In the beginning, the Roses generated work by calling different building contractors that had Yellow Page listings. Max Rose would walk door-to-door handing out business cards. Slowly, they built up the brand and then began using more traditional marketing and advertising. The company has positioned itself as the leader for reliable and professional plumbing services throughout Asheville and Hendersonville, as well as in the surrounding communities, the Roses note. The company offers leak repair and detection, recirculating systems, ejector pump services, kitchen plumbing, water heaters, gas line repair and installation, and more. One of the company’s avid supporters is the Asheville Humane Society.
Four Seasons now boasts 26 employees and 17 fleet vehicles, including a 2014 Chevrolet Express cutaway with a Hackney P2000 box; seven Isuzu NPR with a Hackney P2000 Box; two Ford Transit Connects to run parts and do site visits; five Ford Transit 350 XLs with the extended body and high roof, as well a Hackney Shelving package; two Ford F250s; and two brand-new Ford Transit 350 XLs, which were delivered in June.
“I like the Ford Transits for their durability, comfort and gas mileage,” Max Rose says. “I like the Isuzus for their movability (they can turn on a dime), the ramp and the space in the back.”
When it came time to wrap his 17 vehicles, Max Rose sought help from well-known industry expert Dan Antonelli and his company KickCharge Creative. Antonelli helped design the eye-catching colorful and bright vehicle wrap.
Max Rose says the wraps have helped increase brand recognition, which was his goal all along.
“People tell us they see our trucks everywhere,” he says.
Photos courtesy of Four Seasons Plumbing.
Nicole Krawcke is chief editor of Plumbing & Mechanical.