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>\u003cstrong >Tonya Reed\u003c/strong> \u003cbr />Henry Plumbing Company \u003c/p>"},"type":"text","actions":["eaCnZGecayD"],"cl":"text pvZhCQk75D"},{"key":"eAdMJCJaKg8","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1677182742051,"LoadAnimation":{"duration":1,"delay":0.3,"translateY":["-10%","0"],"preset":"slide","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1677182742051,"LoadAnimation":{"duration":1,"delay":0.3,"translateY":["-10%","0"],"preset":"slide","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1677182742051,"LoadAnimation":{"duration":1,"delay":0.3,"translateY":["-10%","0"],"preset":"slide","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eHJe3zYEd8E","content":{"text":"\u003cp >\u003cstrong >Lynn Wise\u003c/strong> \u003cbr />Contractor in Charge\u003c/p>"},"type":"text","actions":["eAdMJCJaKg8"],"cl":"text 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pvZhCQk75D"},{"key":"eXQPTRj_MKn","type":"section","children":["ew8eZEyHwvy","eMLWpks2D_z","emD8bS-RPFX","eo062Y0uL5h","e0IrPymMbNg","efimxjGIGYR","eIQ6l7K6tgG","eYrW2Bev4fJ","eHJe3zYEd8E","ejQjMs_WLyh"],"cl":"section"},{"key":"ehA2F4LLG9-","content":{"text":"\u003cp >WiPP has four pillars of focus — networking, mentoring, recognition and education. And as it is still very much in the early stages, one thing it is focusing on is building relationships with partners and sponsors. \u003c/p>\u003cp >“What Judaline Cassidy is doing through Tools and Tiaras is so amazing because she has her own story to tell, and she can put herself out there and say, ‘Look, I did it, and this is what a great rewarding career I've had, and you can have it, too.’ And she's speaking from the heart. And she's also providing training opportunities and exposure to girls about the trades. The more we can have women being role models and showing that it is possible, and that they're happy in their careers in the trades, the better. I think that that makes a huge difference.”\u003c/p>\u003ch3 >Recruiting more women to the trades\u003c/h3>\u003cp >The plumbing industry has long lamented the lack of workers, skilled or otherwise. 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So I'm super excited that we get to be on the front edge of that in our little neck of the woods.”\u003c/p>"},"type":"text","cl":"text pvZhCQk75D"},{"key":"ean6JucqKnf","type":"section","children":["ehA2F4LLG9-"],"cl":"section"},{"key":"eTekT1WAm3a","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606335216730,"LoadAnimation":{"duration":0.8,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1606335216730,"LoadAnimation":{"duration":0.8,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1606335216730,"LoadAnimation":{"duration":0.8,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c pOQeaVONKJ"},{"key":"eiLRJ6WwjA8","content":{"src":{"url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1920/private/DRYfUzKcJMUueslgkSN2hBBkPms1/image/2s1vURI4Ye.png","key":"2s1vURI4Ye","ratio":1}},"type":"image","actions":["eTekT1WAm3a"],"cl":"image"},{"key":"eFG4M_hRdMz","type":"section","children":["eiLRJ6WwjA8"],"cl":"section"},{"key":"ePlgZgSe2f9","content":{"text":"\u003ch2 >Plumbing apprentices at Seaside Plumbing work on a water heater. \u003c/h2>"},"type":"text","cl":"text pUgeEPX3HT"},{"key":"eCYgjokGmp9","type":"section","children":["ePlgZgSe2f9"],"cl":"section"},{"key":"eWCaFic5Q-y","content":{"text":"\u003cp >Martin notes that Seaside is not specifically targeting just women in its recruitment efforts, but they are shouting it out on social media all the time. \u003c/p>\u003cp >“We’re just trying to recruit everyone, to be honest, and we’re just making sure it’s super clear that we are all-inclusive. It doesn’t matter if you’re a man, woman, what you look like or where you came from. Our strategy, beyond shouting out on Facebook that we have female apprentices, is going to schools and putting it in our recruitment videos. Our other apprentice — Hannah Eskridge — she actually came to an Explore the Trades Night that we hosted here at our office. That was pretty cool event we held, and we hired quite a few people, actually.”\u003c/p>\u003cp >In terms of social media, Martin says it’s very important to get away from the typical negative stereotypes of plumbers. “So we post a photo of Hannah and say, ‘This is what a plumber looks like.’”\u003c/p>\u003cp >Everyhart notes the women in the industry are doing a great job on social media giving the world a glimpse into what it’s like to be a plumber.\u003c/p>"},"type":"text","cl":"text pvZhCQk75D"},{"key":"e7NWOIHGtSG","type":"section","children":["eWCaFic5Q-y"],"cl":"section"},{"key":"eTCKNog2Gw9","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606335216730,"LoadAnimation":{"duration":0.8,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1606335216730,"LoadAnimation":{"duration":0.8,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1606335216730,"LoadAnimation":{"duration":0.8,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c pOQeaVONKJ"},{"key":"eO20IKt0Wpk","content":{"src":{"url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1920/private/DRYfUzKcJMUueslgkSN2hBBkPms1/image/2s1vURI4Ye.png","key":"2s1vURI4Ye","ratio":1}},"type":"image","actions":["eTCKNog2Gw9"],"cl":"image"},{"key":"eJkfjHk6BMD","type":"section","children":["eO20IKt0Wpk"],"cl":"section"},{"key":"enxFPxN2CpY","content":{"text":"\u003ch2 >Tosha Everhart suggests contractors put female employees in more forward-facing positions to help attract more women to the industry.\u003c/h2>"},"type":"text","cl":"text pUgeEPX3HT"},{"key":"eMeiJR0ruNA","type":"section","children":["enxFPxN2CpY"],"cl":"section"},{"key":"eohoiQQrNDO","content":{"text":"\u003cp >“They'll set up and they'll show an install for the day, or they'll talk about the ups and downs,” she says. “I think just letting people into your industry and into your little bit of a world helps other women see it. Like, wait, I would love to not sit behind a desk all day. I would love the variety of projects, the problem solving and talking with people. I think showing it versus telling it is huge.”\u003c/p>\u003cp >Everhart also suggests contractors put more women in positions that are outward facing. “If you’re going to a PHCC conference, send a woman, even if it’s not someone necessarily in the field. I can tell you right now that my dispatchers could probably troubleshoot something via the phone description. They may not be able to go on site and do the work, but they’re just as knowledgeable in this field as anyone because of the calls they get.” \u003c/p>\u003cp >Wilson says recruiting women would change the labor shortage drastically.\u003c/p>"},"type":"text","cl":"text pvZhCQk75D"},{"key":"eto27d0DTCN","type":"section","children":["eohoiQQrNDO"],"cl":"section"},{"key":"eRi05E67BCR","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1604621352742,"LoadAnimation":{"duration":0,"delay":0.4,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1604621352742,"LoadAnimation":{"duration":0,"delay":0.4,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1604621352742,"LoadAnimation":{"duration":0,"delay":0.4,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c p4Mz7kmPiM"},{"key":"eZ6rBksaqky","content":{"text":"\u003cp >I feel like you have to actually know more than a male counterpart would have to know because I have encountered people that intentionally look to find faults or to find shortcomings. But I've also found people to be very supportive, inclusive and encouraging, especially my customers. \u003cstrong >– Joi wilson\u003c/strong>\u003c/p>"},"type":"text","actions":["eRi05E67BCR"],"cl":"text paD1nCeQl-N"},{"key":"e7obuoiEize","type":"section","children":["eZ6rBksaqky"],"cl":"section"},{"key":"esCZjR77xyb","content":{"text":"\u003cp >“Contractors need to put the women they already have within their organization in the spotlight,” she says. “Just a picture or a contact, like, ‘Hey, reach out to Joi. She works for our company and this is what she does. She could be a mentor for you if you have any questions.’ Also involve women in the hiring process. I know first-hand that it’s daunting to be interviewed by a group of men and not see anybody similar to you. Having a woman represent the company opens up the door to other women.”\u003c/p>\u003cp >And for the women out there considering a career in plumbing, Zonnak says, “Don’t be afraid of what other people think of you. Just do it. Follow your heart.”\u003c/p>"},"type":"text","cl":"text pvZhCQk75D"},{"key":"eJw1Tin--TG","type":"section","children":["esCZjR77xyb"],"cl":"section"},{"key":"esewE6haPkt","content":{"src":"yqc9M8nxv"},"type":"image","cl":"image"},{"key":"e7ufcyFhwIp","content":{"text":"\u003cp >Photos courtesy of Seside Plumbing, Tosha Everhart, Joi Wilson and Women in Plumbing & Piping.\u003c/p>"},"type":"text","cl":"text pWB2JyxdDJ"},{"key":"e0aDelyhA9S","type":"section","children":["esewE6haPkt","e7ufcyFhwIp"],"cl":"section"},{"key":"esf7nXdi-mz","content":{"text":"\u003cp>\u003cstrong>Nicole Krawcke\u003c/strong> is chief editor of \u003cem>Plumbing & Mechanical\u003c/em>.\u003c/p>"},"type":"text","cl":"text pYo6Jkzm4R"},{"key":"eQOoQ3H_kux","type":"section","children":["esf7nXdi-mz"],"cl":"section"},{"key":"eGZx9Gmv5td","content":{"src":"OL8nzSairR"},"type":"image","cl":"image"},{"key":"eeSDqTsbbMV","content":{"text":"\u003cp >March 2023\u003c/p>"},"type":"text","cl":"text"},{"key":"evUxz68vsoN","content":{"text":"\u003cp>PMmag.com\u003c/p>"},"type":"text","cl":"text"},{"key":"eJVdIaIvOGn","content":{"link":{"mode":2,"href":"https://www.PMmag.com","target":true}},"type":"external-link","cl":"external-link"},{"key":"e9ERQMuRawA","content":{"cont":{"tablet":{"params":{"HoverAnimation":{"duration":0.2,"delay":0,"scale":1.1,"preset":"scaleUp","easing":"easeInOutQuad"},"trigger":"Hover","updated":1601923665670}},"desktop":{"params":{"HoverAnimation":{"duration":0.2,"delay":0,"scale":1.1,"preset":"scaleUp","easing":"easeInOutQuad"},"trigger":"Hover","updated":1601923665670}},"mobile":{"params":{"HoverAnimation":{"duration":0.2,"delay":0,"scale":1.1,"preset":"scaleUp","easing":"easeInOutQuad"},"trigger":"Hover","updated":1601923665670}}}},"type":"w75y8u1c","cl":"w75y8u1c 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